Analytics
For members of Organic Forward. Updated 2026-07-13 (module launch).
Your Analytics tab shows how buyers find and use your listings — and where your leads come from. Everything is measured by the platform itself: no ad trackers, no cookies from other companies, no IP addresses stored.
Where: log in → your account → Analytics in the left menu.
Time window: the buttons top-right switch between the last 7, 30 or 90 days. Counting started on 13 July 2026 — earlier activity simply doesn't exist in the data, so small numbers in the first weeks are normal.
The six numbers at the top
| Tile | What it counts |
|---|---|
| Page views | How many times buyers opened your brand page or one of your product pages |
| Leads | Quote requests, inquiries and new message conversations you received |
| AI-agent reads | How often an AI assistant (ChatGPT, Perplexity, Claude and others) read your pages — see below |
| Favorites | Buyers saving one of your products to their list |
| Doc opens | Your certificates, product sheets and reports being opened |
| Webshop clicks | Clicks from your brand page to your own webshop |
Conversion rates
Three big numbers that read left to right as a funnel:
- Sessions that viewed your listings — how many separate visits saw at least one of your pages.
- Engaged — the share of those visits that saved a product or clicked through to your webshop.
- Became a lead — the share that sent you a quote request, inquiry or message.
This is the honest version of a webshop's basket-and-checkout funnel. If views are high but leads are low, the usual fixes are: add prices, add photos, upload your certificates — complete listings convert better.
Where views come from
Each view is classified by how the visitor arrived:
- Direct — typed the address or used a bookmark (also: links without tracking tags, e.g. from a WhatsApp message)
- Search engines — Google, Bing and similar
- Referrals — a link on another website
- Campaigns (UTM) — links with campaign tags (see "Make your numbers grow" below)
- Google Ads / Meta Ads — paid clicks, recognised automatically
AI agents reading your pages
Buyers increasingly ask AI assistants to find suppliers ("find me a certified organic oat milk producer in Sweden"). When those assistants read your pages, we count it — by assistant name. These reads are not included in your page-view numbers; they are their own signal. A rising count means you are part of the answers buyers' AI tools give.
Most viewed products & what buyers searched
Two lists: your products ranked by views in the window, and the search terms buyers typed on the platform. Use the search terms as free market research — if buyers search words your products don't use, consider using their words in your product names and descriptions.
Recent leads
Your latest quote requests and inquiries with a Source column — so you can see that, say, Tuesday's quote came from your newsletter campaign and Friday's from a Google search.
Make your numbers grow
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Complete your listings. Price, photos, certificates, delivery details — complete pages get more views and convert more of them.
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Tag the links you share. When you post your Organic Forward page on LinkedIn or in a newsletter, add campaign tags to the link:
https://organicforward.org/your-brand?utm_source=linkedin&utm_medium=social&utm_campaign=summer-launchTagged links show up under Campaigns (UTM) with your campaign name — untagged links land in Direct or Referrals and you lose the credit.
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Answer leads quickly. Buyers usually contact several suppliers; the fast reply wins.
Privacy — what this does and doesn't do
- Measured first-party by the platform itself. No advertising trackers are placed for these statistics, and no IP addresses are stored.
- You see totals, not people. Browsing buyers stay anonymous to you. You only see a company name when a buyer chooses to contact you.
- Your numbers are yours: other members can't see them.
Common questions
Everything shows zero. Counting began 13 July 2026, and the window buttons only look back 7/30/90 days. New pages also take time to be found.
Why is so much "Direct"? Untagged links (chat messages, email links without campaign tags) count as Direct. Tag your links — see above.
My own visits — are they counted? Opening your own pages counts as a view like any other; previews from your dashboard while a page is under review are not counted.
Something looks wrong? Message us through your account — we can see the same numbers you do and will check.