Skip to main content
All guides

Import your catalog from your shop

Your products already live in your webshop. Don't retype them.

The one-minute version

  1. Go to Account → Import / Export → From Your Shop.

  2. Paste your webshop address (we prefill it from your brand profile) and press Check shop. We work out what your shop runs on by ourselves, whether that is Shopify, WooCommerce, ShopWired, DanDomain, PrestaShop, ePages, Wix, Mystore, Wikinggruppen, Umbraco or a product feed. You never have to know which you have.

  3. Choose how much to bring in. If your shop carries several brands we show the ones we spotted: pick one to read only those products. You can also type a word from the product name or SKU. Leave it empty for everything. This matters on a big shop: we read up to 500 products per import, so telling us what you want first means those 500 are the ones you actually care about.

  4. Tick "This is my own shop", press Prepare import, and watch your products stream in. While we are filtering, the progress line says how many matched and how many we looked at.

  5. Review before anything happens. Untick what you don't want, set your wholesale price per product, pick your currency, press Import. The counter always tells you how many will be imported and how many skipped.

    Two shortcuts here if the list is long:

    • Brand buttons at the top work through one brand at a time. Pressing one selects just that brand's products and skips the rest. There is also a search box for name or SKU, with Select shown and Deselect shown acting on whatever you have filtered to.
    • "Wholesale = RRP ×" fills the prices in one go. It follows whatever you have filtered to: with no filter it says Apply to all, and with a brand or search active it says Apply to shown and touches only those products. So you can price one brand, switch to the next, and price that one differently.

  6. Your products land in your catalog as drafts pending review — you can preview each one exactly as buyers will see it before our team approves it. Nothing goes live without both your selection and review.

Good to know

  • Your shop price becomes the RRP. Buyers on Organic Forward see your wholesale price — that's what you set at the review step. The RRP from your shop is kept as a reference signal.
  • Variants collapse into one product. A product with six sizes becomes one listing (we note the variant count) — buyers here browse products, not size charts.
  • Already have some products listed? We match by barcode (GTIN), SKU and name — matches are updated (empty fields filled in), never duplicated. Running the same import twice is safe.
  • Certifications are never imported. Verification on Organic Forward comes from certifier registers, not shop text — that's the point of the platform.
  • Google Shopping feed? If your shop isn't detected, paste your product feed URL instead — nearly every shop system can generate one. And CSV upload (Standard Import) always works.
  • Up to 500 products per import. If your shop is larger, the first 500 come in and you can run the import again for the rest, or use a product feed or CSV to bring the whole catalogue at once. Up to four images per product.
  • Some shops are read page by page. If your shop system has no direct product data for us to ask for, we read your product pages one at a time instead. It works the same way and takes longer, and the count we show after Check shop is a lower estimate rather than an exact total.
  • It's resumable. Close the tab mid-import and it continues next time you open the page. One import runs at a time.
  • By importing you confirm the shop and its content are yours (Terms §5.3).

What if my shop can't be read

Two different messages, two different fixes.

  • "Your shop's host is blocking automated reading." Your web host (or its security layer) turns away automated visitors before they reach your pages. Nothing is wrong with your shop, and there is nothing to fix in it. Paste your product feed URL instead — Google Shopping, Meta or any comparison-shopping feed works — or use Standard Import with a CSV. Both produce the same result as reading your shop directly. If you would rather unblock us, ask your host to allow the visitor named OrganicForward-CatalogImport.
  • "We couldn't find products at that address." We reached your shop but found no product information on the pages we read. Usually the address points somewhere other than your shop, or your shop builds its product pages in the browser rather than on the server. Try the address of a category or product listing page first. If that doesn't work, the product feed URL or a CSV will.

We read Shopify, WooCommerce, PrestaShop, ePages/Vilkas, Wikinggruppen, Mystore, DanDomain, Umbraco, Wix, ShopWired and most other shop systems. Shops we read page by page take longer — the import runs in the background, and you can close the tab.

Other guides